Wayfinding Signs That Reduce Friction and Improve Customer Flow

Busy spaces expose the strengths and weaknesses of wayfinding in a hurry. If your lobby fills at 8:30 a.m., or your store doorways open on a Saturday sale, folk don’t browse for steering. They skim, resolve, and pass. Good wayfinding indications catch the eye in that transient second, be sure the next movement, and avoid the current flowing.